The marketing of your App shouldn’t be an after-thought. A great idea, well executed is a great start but the world won’t come to you. An app marketing campaign should be central to the business plan of any app developer.
App Store Optimisation (ASO)
The process of improving the visibility of an app in the various app stores. It is the mobile equivalent of Search Engine Optimisation (SEO), however the algorithms currently used by app stores are currently far less advanced than search engines such as Google & Bing.
Build Your App’s Online Presence
You need more than your App Store page. You need a place for people to find out about your app, a place to refer bloggers, journalists and reviewers to. You need a place to help build the community around your app. You need an app website, in addition to using the main social media platforms.
Market Your App with Social Media
However you feel about social media, you should always use it to market your app. Facebook, Google+ and Twitter can be a great way to engage your users and potential users. Social media marketing also helps to build a community around your application.
App Engagement & User Retention
Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins. In the brave new world of “mobile first,” engagement is the new battleground.